Week of 3/10

I spent my day digging into the world of social media. The Waukesha County Parks system is slowly but surely making its way into the Twitter world. Before I was hired as a Promotions Intern I found it rather odd that they did not already have a Twitter or Instagram account, seeing that they could promote a lot of their activities/events and other happenings at the parks this quick, fast and easy way. I was notified by my supervisor that they signed up for the Twitter account and it is active, but what my task was for the day was to create a “Social media calendar”. This calendar would have different columns for the different social media platforms they use. As you see in the image below there’s a column for the Gold and Retzer Nature Center Facebook pages, along with the general Parks Twitter account.

social media cal

Another social media platform that they would like to get into after Twitter starts rolling along is YouTube. The goal of this social media calendar is to come up with something that can essentially be handed over to whomever who will take on the social media role and look at what things they can post that relate to what’s going on at any of these places. I was told to get creative, research bizarre holidays that are out there and find if there’s a way to tie it into some activities at the park, golf courses or Retzer Nature Center. My supervisor mentioned to me that it’s not so much of the fact that we are trying to encourage people to come to Waukesha County Parks over Milwaukee County Parks (Although she winked at me and said that wouldn’t hurt) BUT the main purpose is to inform the public and let them come to this media platforms as means for reference. I had an enjoyable time coming up with this calendar because I was able to discover some really out there holidays that exist in this world. Can you believe there’s a holiday called “Take your pants for a walk day”? That’s crazy right?! I took a peek at this link below with 26 tips on how to create strong social media content, and one of the tips is to “Question readers for more engagement”. I definitely tried tying that into each post I created because that will get followers to interact with the Twitter account, strengthening the presence of Waukesha County Parks.


Anyways, I hope that this calendar comes in handy for them in the future and will assist in the information reference purpose.


Week of 3/3

You want to know what a great feeling to me is. That is to be able to share my knowledge with others. I find it so honoring to be able to have other employees be directed to me because they don’t know how to work or maneuver around in a Photoshop, InDesign or Illustrator file. And you know what makes me sort of giggle at the situation? Is the fact that I’m only an INTERN! Aside from that, I really do enjoy helping others when they are lost or confused. I spent time working with an employee from the recycling department who was trying to create an AD that would be placed into the 2014 School Education Guide. After numerous attempts at trying to figure out why she couldn’t do what she was trying to do, she finally contacted me. The solution to her problem was actually quite simple to figure out, and that was to try searching on Google. Who doesn’t love Google? You can essentially find anything you could possibly want to know on this search engine. She kept running into a problem of editing an already existing AD but the text she wanted to edit was all highlighted in pink. An example of what I am trying to explain is posted below:


To me, as a designer this was a no brainer that she most likely doesn’t have the needed font installed on her computer. But since I was explaining this to someone who thinks InDesign is a second language, I sent her these links:



I also gave her step by step directions on how to properly install a downloadable font to her computer. After a little sha’bing sha’bang, her project was complete! It’s not a huge deal if someone comes to me for help once in a while, but I always mention to people to try using their resources first. Google really is amazing. 🙂 In conclusion I believe, you learn something new every day and you teach or communicate something new to a person every day.


Today’s objective was to continue working on the Park’s Website updates. The Parks department is totally redoing the whole layout of their site and it’s my job to do all of the restructuring. It’s been a long and exciting adventure but with any adventure there’s always bound to be some difficulties and errors right? As I have been working on this whole project, a huge fork in the road I’ve ran into was when the IT department at Waukesha County changed their entire web content manager! For those who may be unfamiliar with such “tech” terminology, try imagining Cardinal Stritch switching Angel to something completely different. The switch would have been sudden and unannounced, leaving many staff and faculty members agitated and very confused. This is exactly what happened to me when I returned for my second term internship with the County. What’s even more comical is that the IT department is still trying to learn this new content management system as well. So basically no one knows how to work the thing! As we all learn and progress through this change, the IT department has been sending out “cheat sheets” for editing content, but that does absolutely nothing for me because it’s all such basic information such as changing text to bold or italic.

Let me just give a little background as to what exactly I am doing with the whole restructuring project. Here’s a screen shot of what the current live parks website page looks like for Naga-Waukee Park:


And here’s what I am doing to restructure it:


All in all, what my job is to do is to make it more user friendly and something “prettier” for lack of a better term. This layout is what I am doing to all 8 parks along with the Expo Center and Nature Center. Prior to my return to my internship this year the content management system was very user friendly and easy to maneuver around. The new system is not user friendly at all, it’s even difficult to make text larger or change the color. Since there is no easy way for me to do this, and by the end of my internship in May, I am expected to have all the new pages switched over to being live, I am stuck with nothing but my current HTML coding skills along with ability to do outside research in finding out how to use this new system to help me get everything done!

What is very time consuming about this new system is that it makes it almost impossible to link an image to a new webpage. (Example: When someone would click on the Fish symbol – it would direct them to the main fishing page) That is something that could have easily been done within a couple seconds on the old system. Here’s a look at the coding I mess with to allow me to make an image link to open up a new page:


(The highlighted section is the code I had to develop to help me link the fishing symbol to the fishing page) OKAY – Tell me that HTML coding does not look like a foreign language?! It pretty much is. For instance, what in the world does “href” stand for? I see that the characters following it is a link, therefore it must be the linking web page.

I have spent portions of my work day referencing these guides and links below to help me craft each code used. Had I not used these as a guide I would be completely lost. For those trying to tackle some of the same challenges as I, working in a new content management system through code, reference these links below.




Also, I have referenced the Ektron CMS400 User Manual to help me with creating different tables that allow me to have various sections on the page where it keeps the page looking clean and appealing:



Week of 2/24